Daily cleansing can be a start, or even a delightful prelude. Our SENSITIVE PURIFYING products make it a soothing, very enjoyable process. They also boost your skin’s so important natural, protective acid mantle. The protective acid mantle is a hydrolipid barrier, which is weakly acidic. So we do not permanently damage these protective bacterial flora, we refuse to use any added alcohol, citric acid or preservatives in our cleansers.